Greener Journeys is the national campaign for modal shift from car to bus and coach.

Made up of an alliance of UK bus and coach companies and wider stakeholders, we promote the potential of bus and coach travel to:

  • help drive economic growth at national and local levels
  • boost access to job markets, high streets, local services and leisure
  • reduce congestion and carbon emissions

Our Vision
To transform our communities into cleaner, greener, less congested and more prosperous places to live and work, where public transport is a convenient and desirable choice for everyone.

Our Mission
Working with bus operators, local authorities and businesses, we aim to make it easier and more convenient for people to switch more of their car journeys to bus and coach.

Our Values
Greener Journeys acts as agents for change for the bus and coach sector where we focus on:

  • Fresh thinking
  • Collaboration
  • Using sound evidence
  • Being responsive

We aspire to create a supportive climate for bus and coach services and achieve a step-change in how the bus and coach sectors are regarded by national policy-makers, local government, businesses and consumers.

We also aim to facilitate modal shift through encouraging high quality bus services on all routes and by lobbying for the most bus-friendly policy instruments to be used by local and national government.