Greener Journeys is the national campaign for modal switch from car to bus and coach. Made up of an alliance of bus and coach companies, local authorities and other stakeholders, we promote the potential of bus and coach travel to:
Deliver a lasting prosperity throughout Britain
Enable everyone to take part in the life of Britain
Reduce transport emissions and improve local air quality
We commission research on the wider benefits of the bus, present evidence to government and Parliament, build partnerships and run modal switch campaigns.
To transform our communities into cleaner, greener, less congested and more prosperous places to live and work, where public transport is a convenient and desirable choice for everyone.
By working with bus operators, local authorities and businesses, we aim to make it easier and more convenient for people to switch more of their car journeys to bus and coach.
Greener Journeys acts as agents for change for the bus and coach sector where we focus on:
- Fresh thinking
- Using sound evidence
- Being responsive
We aspire to create a supportive climate for bus and coach services and achieve a step-change in how the bus and coach sectors are regarded by national policy-makers, local government, businesses and consumers.
We also aim to facilitate modal shift through encouraging high quality bus services on all routes and by lobbying for the most bus-friendly policy instruments to be used by local and national government.
Making the case for the bus
Greener Journeys articulates the benefits of the bus, these are: