The ONE Billion Challenge

The ONE Billion Challenge
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In 2010, Greener Journeys launched the One Billion Challenge with the aspiration of taking one billion car journeys off the road. This sounds ambitious but considering there are more than 25 billion car journeys every year, it represents a more modest reduction of 4% in real terms. Put another way, it requires car drivers to make just one fewer car journey per month.

Click here to view and download The ONE Billion Challenge campaign brochure.

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